Verizon Smart Family
Verizon Smart Family
Project scope— iOS + Android apps Role — Designer & Creative Director
As most folks know, it's quite a challenge to parent kids' phone-use through time and space. Verizon Smart Family is an ambitious parenting app that helps parents take care of their children's mobile health remotely through their own phone. With a team of 100+ I led the creative direction for both iOS and Android apps, and helped launched this product to over 2 million folks nation-wide.
Project scope— iOS + Android apps
Role — Designer & Creative Director
As most folks know, it's quite a challenge to parent kids' phone-use through time and space. Verizon Smart Family is an ambitious parenting app that helps parents take care of their children's mobile health remotely through their own phone. With a team of 100+ I led the creative direction for both iOS and Android apps, and helped launched this product to over 2 million folks nation-wide.
Project scope— iOS + Android apps
Role — Designer & Creative Director
As most folks know, it's quite a challenge to parent kids' phone-use through time and space. Verizon Smart Family is an ambitious parenting app that helps parents take care of their children's mobile health remotely through their own phone. With a team of 100+ I led the creative direction for both iOS and Android apps, and helped launched this product to over 2 million folks nation-wide.
Project scope — iOS + Android apps
Role — Designer & Creative Director
As most folks know, it's quite a challenge to parent kids' phone-use through time and space. Verizon Smart Family is an ambitious parenting app that helps parents take care of their children's mobile health remotely through their own phone. With a team of 100+ I led the creative direction for both iOS and Android apps, and helped launched this product to over 2 million folks nation-wide.
The challenge
Brand Constraints
With two aging products, and a lucrative carrier deal on the line, we were asked to come up with a combined and revamped parenting app for all families. Verizon Smart Family was a chance to breathe new life into our products with original research, improved design thinking, new features and a modernized and dynamic UI for our 2 million paying customers.
To ensure consistent visual language, Verizon has very firm brand guidelines and a rigorous approval process. During our design phase, they were also in the middle of re-doing their brand, and thus required our team to collaborate intensely with their team to develop components, icons and visual patterns that did not yet exist in their guidelines.
Legacy app: Verizon FamilyBase
Legacy app: Verizon FamilyBase
Responsibilities
Responsibilities
Re-designing the UI system for older existing version of the product
Reinvigorating an older existing version of the product
Negotiating international development teams (100+ people)
Building, managing & mentoring a mixed-level design team
Adhering to yet-to-be finished and intense branding requirements
Visual strategy, component system direction, concept development
Visual strategy, component system direction, concept development
Marketing and social deliverables, including videography
Constraints
Brand Constraints
To ensure consistent visual language, Verizon has very firm brand guidelines and a rigorous approval process. During our design phase, they were also in the middle of re-doing their brand, and thus required our team to collaborate intensely with their team to develop components, icons and visual patterns that did not yet exist in their guidelines.
To ensure consistent visual language, Verizon has very firm brand guidelines and a rigorous approval process. During our design phase, they were also in the middle of re-doing their brand, and thus required our team to collaborate intensely with their team to develop components, icons and visual patterns that did not yet exist in their guidelines.
Results
Results
In addition to swift approval of our visual design from Verizon brand and leadership, there was a 40%+ increase in DAUs from the legacy product that Smart Family replaced called FamilyBase. Verizon Smart Family has been featured in the press, including MacRumors, Engadget and The Verge.
In The News
Megan Kreuz
Visual Designer
Contact
megan.kreuz@gmail.com